The trend to overwhelm!

Tuesday 8th January 2019

Keeping up-to-date with developments in our fast-paced, ever-evolving digital world can get the better of even the most committed geeks. You’re no sooner in receipt of your latest phone with its gadgets and quirks - spending countless hours figuring out which apps are essential versus entertainment - when it’s time to upgrade again.


If you’re in charge of managing the latest digital must-haves for your business, there’s a fine line between getting the best, most accurate systems to suit your needs and being lumped with software that costs a packet and doesn’t deliver specifically for you. So how do you know what’s best for you? What we say to our customers at Source is that if technology is not your strong point, then let trusted professionals do the thinking and the choosing on your behalf.

It’s true that responsive technology has made our lives easier and safer. Take the case of the young mum in Australia who voice-activated Siri on her Apple device to contact emergency services while she administered life-saving CPR to her baby. But is this app absolutely essential to elevate your company’s reputation and profits? I always say, speak to an expert who you can trust to give you an honest appraisal of what is best for your business – and then let the expert action those suggestions for you. That’s what keeps Source Telecom in the running as one of the country’s best telecoms brokers. We assess what you need, what you don’t need, and keep your budget in the equation while we’re doing it.

4G means we have the speed to download a film in seconds, or actually look into our loved ones’ faces while we talk to them in real time. This is no longer the stuff of science fiction. It has also transformed the business world, with the ability to provide everything from remote tracking and hosted telephony to smartphones that arrange our working week. The Cloud plays a major part in enhanced telecoms services and at Source we provide the fastest, safest ways to run and protect your business, your clients - and your reputation and profits.

There’s already talk in the techie world about how close we are to fifth generation phones. Again the focus is on the enhanced speed that it may offer. Will your business need it? Time will tell. My advice would be not to rush into decisions. It can feel as if stuff is being designed for the very purpose of overwhelming us and it usually results in us wasting time and money we can’t afford. Or, you could be lucky and know that the Source Dream Team’s fingers are on the pulse of digital innovations on your behalf. If your business will benefit, we’ll make sure you’re the first to know.

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